AR Thrill Ride
Client: Nissan (USA)
Challenge: create a one-of-a-kind augmented reality (AR) gaming experience for social media that showcases the driving capabilities of Nissan’s car line. By immersing players in a unique, engaging experience, we aim to unlock the potential of these vehicles and introduce fans to the brand’s aesthetic.
Solution: the team developed a full-fledged racing game for Instagram. Featuring three levels and realistic, sleek graphics, the game immerses players in a driving story set in real-world environments. The game’s level design is intuitive and easy to pick up, while still offering a challenging curve for experienced players. Despite the high-quality graphics, the project has been optimized to fit within a 4mb file size. This help achieve perfect performance on wide range of user devices.