Nature Box Tunnel
Challenge: Increase the brand awareness and present the new aspect of the product through the interactive AR experience.
Solution: Use storytelling about the product. Integrate the storyline into a multilevel, tunnel AR game taking fans into a unique colorful environment. The aim of the game is to go through a tunnel and pick up as many points and coins as possible. In the end, there’s a cut-scene with the result and a call to action for users to share the result.