Client: Selfridges & Bel-Air Athletics
Challenge: captivate and immerse Gen Z audiences with an unforgettable AR experience on social media.
Solution: we build the vibrant and dynamic AR game that uses cutting-edge device motion technology. Inspired by the brand’s roots and the basketball theme that perfectly reflects the brand mission to create premium, sports-inspired apparel that speaks to the Gen-Z crowd. The concept idea was a based on get-go dunking experience with easter egg in the final cut-scene.