Client: Sony Music, Avril Lavingne.

Challenge: The challenge was to revive the authentic feel of Avril Lavigne’s “Sk8er Boi” music video within an AR game for its 20th anniversary.


Solution: AREYES recreated Avril Lavigne herself, along with the streets and setting of the “Sk8er Boi” music video, within an AR game, capturing both a sense of realism and nostalgia. The meticulous attention to detail allowed players to completely immerse themselves in the ambiance of the music video. Additionally, the precise reproduction of Avril Lavigne’s attire and appearance enhanced the game’s overall authenticity. Through the fusion of these elements, the AR game effectively commemorated the 20th anniversary of “Sk8er Boi,” providing players with an interactive and truly sentimental experience.

other works

Puma ST Racer

ford europe

Def Runner

def shop (De)

Capture infinity

Real ME Global

Gold Rush Target

Sony Music