Client: Taco Bell (UK)
Challenge: Draw the young audience’s attention to the new brand campaign on social media
Solution: We created a dynamic, multilevel AR game that takes fans on a tasty adventure through a new dimension. The fans explore Taco Town collecting tacos, and each collected taco contributes to their character’s performance. The players has to collect as many tacos as possible. As the player progresses to the next level, the vibes of their travel through the town changed and visual aspect are changed.