BASEMNT NEON DEMON
Neoclassical futuristic AR effect with neon elements and underground vibes.
Brief: Expand concept store visual style via Social AR.
Overview: The main idea of Basement to create an artspace for the creative and stylish Gen Z community, where they come not only for shopping but also get inspired by iteration with each other.
The concept based on key visual elements of the store like neon and dark underground environment, and desing items which help us expand brand visual identity to the audience through face filter.