Angry Birds 2
Augmented Reality (AR-Ads), 3D & Animation
CLIENT BRIEF
AREYES teamed up with Rovio, iconic Finish game developer company to create a social media AR campaign that would highlight the famous Angry Birds 2 series.
The primary goal of campaign was to increase brand awareness and boost app installs by offering an interactive AR experience directly through Instagram ecosystem. By doing this Rovio aimed to introduce a "try before you buy" approach, allowing users to explore the game without downloading it first.
GAMEPLAY
The gameplay was built around the idea of "Joyful Destruction" in an immersive first-bird-eye perspective environment. To transition from a 2D concept to an augmented reality experience, we implemented the mechanics of a 3D runner from a first-person perspective. This allowed Instagram users control the flight simply by moving their heads, enhancing interactivity and enjoyment.
CHARACTERS DESIGN
To stay consistent with the Angry Birds game's character design, each character is brightly and vibrantly colored, with expressive eyes and distinctive features that make them instantly recognizable and endearing.
WORLD DESIGN
We aimed to create a vibrant game environment with various structures and platforms. The use of bright colors and exaggerated proportions will help represents the original Angry Birds 2 aesthetic.
ANIMATION
We crafted multiple animated cutscenes that were seamlessly incorporated into the gameplay in order provide overall dynamic into the game, from character animation to the demolition of piggy structures, with explosions and chaos ensuing