Def Shop (DE)
Challenge: Elevate brand visibility among a younger audience by seamlessly integrating a streetwear brand's identity into game narrative to make it resonate with both the brand ethos and the target demographic.
Solution: AR advertisement Def Runner offering customized virtual character immerses social media users in the recognizable cityscape of Berlin. The AR game delivers an engaging player experience, allowing the brand to communicate through collectables and the dynamic game environment. Def Runner merges streetwear culture and augmented reality, turning your style into an exciting digital adventure.