Sony Music, Avril Lavingne

Challenge: The challenge was to capture the essence of Avril Lavigne’s “Sk8er Boi” music video within an AR game for the song's 20th anniversary, tapping into the carefree vibes beloved by millennials who remember that era. The concept aimed to virtually transport social media users back to that nostalgic period, providing them with an opportunity to relive and embrace the spirit of that liberating time.

Solution: AREYES meticulously recreated Avril Lavigne, the streets, and the essence of the “Sk8er Boi” music video within game environment, merging realism and nostalgia through AR Technology. The game mechanics encourage users to skate through recognizable scenes using head navigation. This celebratory encounter for “Sk8er Boi’s” 20th anniversary offered an interactive and emotionally resonant social interaction with fans that inspires User-Generated Content (UGC). Leveraging 3D design and gamification, this Social AR campaign ensured engaging player experiences and a seamless game flow.

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