LA FA Winter
Challenge: Implementing product placement for the new FA product line through an interactive mobile augmented reality experience focused on engaging social media users.
Solution: AR filter showcases two integrated animated scenes starring brand characters, specifically Flamingo and Lama. These scenes transport to an augmented world filled with snow and holiday joy. The effect is based on popular mechanics from TikTok but presents its own unique story line that offers a breath of fresh air. AR advertising campaign immerses users in game narrative, allowing them to control movements of digital personas through their head movements.