Mariah’s Sleigh Ride

Sony Music, Mariah Carey

Challenge: Mariah Carey's timeless hit, "All I Want for Christmas Is You," has been an anthem for the winter season, capturing the essence of Christmas joy, snowy landscapes, and festive celebrations since its release. Our objective is to extend this beloved song's charm into the digital realm, introducing social media users to an interactive holiday game environment.

Solution: Sleigh Ride Social AR game invites both ardent Mariah Carey fans and those craving a festive escape into a multi-layered Christmas world. Immerse yourself in AR game experience that digitally continues the track that not only claimed the top spot on the Billboard Hot 100 but also made history with three distinct chart-topping runs. Effortlessly navigate through a snow-covered augmented world using intuitive head movements, and embracing the magic of the season with AR online games.

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