Ford Mustang California
Challenge: Designing an impactful AR advertising campaign for Ford Mustang, inviting social media users to experience the exhilaration of being behind the wheel of this iconic car.
Solution: In the dynamic realm of social media, the synergy of augmented reality (AR) and gamification can be a turning point. AREYES Studio raised the advertising game by employing advanced 3D design for for seamless product integration, as well as designed a virtual game environment intricately woven with California's iconic landscapes—the Pacific Highway, California Desert Road, and Yosemite National Park—elevating the overall experience and player engagement. Embark on a gamified Social AR journey filled with progression, rewards, and immersive gameplay guided by motion tracking; easily create AR content by tilting your head and capture the authentic essence of California!