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Ford Mustang California

Ford Mustang

Challenge: Designing an impactful AR advertising campaign for Ford Mustang, inviting social media users to experience the exhilaration of being behind the wheel of this iconic car.

Solution: In the dynamic realm of social media, the synergy of augmented reality (AR) and gamification can be a turning point. AREYES Studio raised the advertising game by employing advanced 3D design for for seamless product integration, as well as designed a virtual game environment intricately woven with California's iconic landscapes—the Pacific Highway, California Desert Road, and Yosemite National Park—elevating the overall experience and player engagement. Embark on a gamified Social AR journey filled with progression, rewards, and immersive gameplay guided by motion tracking; easily create AR content by tilting your head and capture the authentic essence of California!

Other Works

3D art displaying Nature Box Tunnel AR game narrative, character design, and game environment.

Nature Box Tunnel

Henkel

3D design of virtual character from AR Game Def Runner, AR Application in Fashion Retail.

Def Runner

Def Shop (DE)

3d art featuring a game character, purple bird, from St. Valentine's Advertising Campaign, AR Game by Selfridges and AREYES Studio

Pleasure Garden

Selfridges

Taco Trip, an AR Advertising and AR Interactive Game, invites fans on a flavorful journey through a unique dimension. By enabling users to gather tacos and boost their character's abilities, the game integrates competitive aspects and accomplishments that frequently appeal to younger demographics, as they enjoy challenges and the process of advancement.

Taco Trip

Taco Bell (UK)