Red Shoes

L’Officiel, Cartier

Challenge: The challenge involves the AR product placement of Cartier's new earrings collection, specially dedicated to L’Officiel fashion magazine's annual Red Shoes Christmas Dance. The idea is to utilize AR social media advertising, allowing users to virtually try on jewelry from this iconic French luxury brand.

Solution: By leveraging Spark AR and 3D modeling, augmented reality studio AREYES has created lifelike digital twins of Cartier earrings. Through the Instagram app's AR face filter, anyone can experiment with the new Cartier collection, picturing themselves joining the L'Officiel event.

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