Gold Rush Target
Sony Music
Challenge: Create an AR experience that brings together fans of music and the renowned English singer-songwriter, George Ezra, fostering a community spirit to celebrate the launch of "Gold Rush Kid" Ezra's third album.
Solution: The celebration surrounding the release of 'Gold Rush Kid' comes with an array of AR experiences exclusively designed for Instagram Stories or Reels. Immerse yourself as George Ezra's album cover springs to life, as your phone's camera connects to the album through marker AR. Watch as everything transforms into shimmering gold, setting the vibrant visual tone for the album's highly-anticipated launch. This engaging AR promotion not only adds an enthralling layer of entertainment but also fosters a profound and enduring connection between the music, the artist, and passionate album enthusiasts.