Dodge Hornet


Challenge: Dodge Brand has introduced its inaugural electrified vehicle, the Dodge Hornet R/T, marking a significant milestone that demands a celebration embodying the vehicle's DNA.

Solution: The Dodge Hornet AR campaign presents a thrilling car racing game, inviting users to immerse themselves in the essence of this powerful compact utility vehicle while highlighting its core attributes. As players steer by moving their heads, they navigate through a labyrinth of honeycomb obstacles and conquer challenging stings, showcasing the Hornet’s unique visual continuity. This immersive gaming encounter prompts users to share their achievements with friends and engage in friendly challenges to surpass records. What sets this AR game apart is its capacity to tailor your dream car, enabling the selection of colors and vibes that complement your style, all set to a dynamic in-game soundtrack. It's not just a ride; it's an AR Social Media Advertising revelation that genuinely embodies the electrifying feel of the Dodge Hornet.

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