Taco Bell (UK)
Challenge: To engage younger audience as well as to increase brand awareness on social media, Taco Bell is delving into an augmented reality campaign tailored to resonate with preferences and habits of this demographic.
Solution: Taco Trip, an AR advertising and interactive mobile game, invites fans on a flavorful journey through a unique dimension. By enabling users to gather tacos and boost their character's abilities, the game integrates competitive aspects and accomplishments that frequently appeal to younger demographics, as they enjoy challenges as well as the process of advancement. Moving forward to higher levels brings shifts in atmosphere and visual elements of the town, delivering an ever-evolving augmented world experience. Taco Trip AR game is all about blending interactive and visually engaging features. This creates a big appeal that really strikes a chord with the younger crowd on social media.