Gold Rush Kid
Sony Music
Challenge: Create an AR experience that brings together fans of music and the renowned English singer-songwriter, George Ezra, fostering a community spirit to celebrate the launch of "Gold Rush Kid" Ezra's third album.
Solution: Immerse yourself in an exclusive AR filter featuring George Ezra. With a meticulously designed 3D modeling of Ezra's virtual avatar, we introduce digital performances where the beloved artist appears on a virtual stage, offering users a selection of his audio tracks. As the music plays, the 3D animation of George's digital persona dynamically changes, enhancing the AR experience to emulate the ambiance of a live concert. This innovative approach aims to bring fans closer to their favorite artist in a virtual space, celebrating the release of the new album in an interactive and engaging manner.