JD Air Max World
Challenge: Establishing an emotional bond between Nike, JD Sportswear, and their community. The challenge is to spotlight the Air Max identity and globally recognized sneaker favorites in the AR advertising, encouraging the creation of user-generated content (UGC).
Solution: AREYES Studio, in partnership with OK COOL Creative Agency, has developed an AR ad aiming to inspire swoosh lovers to showcase their favorite outfits in line with the Nike identity offered by this AR filter. Tailored as a captivating transition effect on TikTok, the JD AIRMAX WORLD AR campaign links the sportswear audience with the digital AirMax universe, generating Social AR Experiences that everyone will want to share.