Red Bull Cosmos
Red Bull (DE)
Challenge: Enable social media users to delve into the brand's virtual world experience through an AR filter, sparking the creation of user-generated content (UGC).
Solution: Developed for Instagram, this AR advertising operates as a try-on experience, allowing users to envision themselves wearing a spacesuit within the Red Bull Cosmos augmented realm. Instead of forcefully accentuating branding elements, the AR experience cultivates a connection with the audience through the adventurous ethos that embodies this FMCG brand.