Bel-Air Game

Selfridges, Bel-Air Athletics

Challenge: Reaching the Gen Z crowd through an interactive AR Brand Activation on social media experience that truly clicks with their tastes and habits.

Solution: Utilizing cutting-edge device motion technology, AREYES Studio developed vibrant and engaging AR campaign emphasizing gamification. Inspired by Bel-Air Athletics' unique style and a basketball-themed aesthetics, it seamlessly aligns with the brand's commitment to curating premium, sports-inspired apparel designed for the Gen-Z audience. The original concept for this Interactive AR ad was centered around an engaging dunking experience from the outset, with hidden surprises awaiting in the final cut-scene. The Bel-Air AR Game, developed in collaboration with Selfridges, masterfully merges advanced visual communication technology with the brand's identity, providing a tailored immersive experience for the intended audience.

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